Brand & Commercial Marketing Specialist - ΑΘΗΝΑ - ΑΤΤΙΚΗ

🚀 Ready to turn commercial priorities into compelling brand stories? 📢 Do you have experience in campaign rollout and project management? 🛍️ Looking to grow your career with a leading retail brand and make a real business impact?   ManpowerGroup Greece, on behalf of its client, a large and rapidly growing company in the retail and technology sector is seeking a Brand & Commercial Marketing Specialist.   📌 Location: Neo Irakleio, Athens 🕒 Working Hours: Monday – Friday | 09:30 – 18:00 📍 Working Model: Hybrid 📄 Contract Type: Fixed-term contract with potential for renewal 🖋️ You will be reporting to: Commercial Brand Lead What you will do:   As a Commercial Brand Specialist, you will support the planning and delivery of commercial brand initiatives and campaigns, working within defined brand frameworks to ensure consistent and high-quality execution. The role focuses on managing brand projects tied to commercial priorities, supporting campaign development and coordinating cross-functional delivery.   More specifically:   Contribute to the development of the commercial brand strategy in alignment with overall brand positioning and business goals Translate the commercial brand strategy into actionable marketing plans and initiatives across various channels Contribute to the development of flagship commercial brand campaigns (from concept to rollout) Own and safeguard corporate brand identity, tone of voice and brand guidelines Develop strategic briefs for creative, content and design teams Create & rollout of commercial brand campaign Go to Market plans, ensuring they are on time, within budget, and in accordance with business objectives Translate product and commercial priorities into compelling brand stories Stay abreast of industry trends and best practices in brand marketing Collaborate closely with marketing teams, commercial teams, operations and HR to ensure brand alignment and integrated customer experiences Utilize data and analytics to inform future brand strategy and marketing decisions